Three ways to capitalise on great ideas
What happens to all of those clever, potentially life-changing ideas that don’t make it to market?
Wednesday, October 19 2011 || Comment || BY Michelle Buckley-Bendall, John Cooper, Mark Laycock, Ruth “Skye” Oakley,Trisha Whalley
Are we simply victims of our own making, by viewing ourselves in this insular and/or isolated fashion, or are there possibly other factors at play?
Our normal business size in New Zealand is smaller than in most countries and we have the feeling that many ideas are not transferred well, or successfully, into the commercial space for realised value exploitation.
Is this due to the fact that many of our business leaders, including our most highly regarded entrepreneurs, are either unwilling or very reluctant, to expose themselves to possible failure? Failure is never bad as long as we learn from those mistakes and move on from there.
A second major consideration is that there is an apparent lack of knowledge on how to move from idea creation to extracting value and/or where assistance can be found to execute or aid in that extraction.
As a group of Executive MBA students at Massey University we recently had the opportunity to evaluate first hand how Europe is attacking these challenges.The article highlights what we experienced in Europe, where we looked at strategic management and innovation as well as entrepreneurship issues in the hopes of answering some of the questions we had.
We were also looking for potential solutions on applicability/transferability of identified European business models into the New Zealand work space that would assist us in adding value to our context. We hope that this article will fuel a future higher conversion rate of ideas into value extracted and/or commercialised enterprise.
As such, it is therefore designed as a ‘challenge’ proposition. What can we (you, the reader and us) do with our observations that might have potential value-add for the New Zealand economy, should any of this be taken on board by an appropriate party?
We assessed many models on our tour but there are three, in particular, which bear reporting on as they seem best suited for potential application in terms of the New Zealand market.
To: Michelle Buckley-Bendall, John Cooper, Mark Laycock, Ruth "Skye" Oakley,Trisha Whalley
Your points are valid and agreed, and central to the establishment of a new business accelerator in formation right now.
We would be happy to have you involved in the creation of our leveraging philosophy as a continuance of your MBA program, if a match exists, either individually or collectively. Contact us via the greenXchange website for further information.
Kind Regards
Richard Oswald
Posted by Richard Oswald at 12:25 on October 19, 2011
www.greenXchange.co.nz for further information :)
Posted by Richard Oswald at 12:28 on October 19, 2011
ReplyFlag abuse