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Frequency
Bi-monthly (6 issues per year)
Established
December 1998
Annual subscription price
$49 including GST
Cover price
$9.95 including GST | Audience
Senior managers, entrepreneurs and influencers who recognise ideas, initiative, experience and innovation as key sources of competitive advantage in the knowledge economy.
Circulation 7,283*
* Audit Bureau of Circulations report for 6 months ended 30st June 09 |
For ten years, Unlimited magazine has been New Zealand’s leading edge and inspirational business read. Consistently winning awards for its editorship by Fiona Rotherham – and for its feature writers and columnists. Unlimited has also won awards for its cover and design.
Unlimited’s R.O.I. is high. Everywhere there’s business, you’ll find Unlimited: architecture, biotechnology, design, exporting, investment, ICT, farming, franchising, sustainability and even fashion.
Yet some things remain the same: every essential argument is debated, providing commentary and giving practical advice on how companies can achieve success in every facet of being in business in today’s environment.
AUDIENCE
IN PRINT:
Sixty-five percent of our subscribers are male, and say they turn to Unlimited for fresh thinking, business insight and inspiration. That means 35% of subscribers are female - they also turn to Unlimited for its fresh approach to business and its inspirational content.
* We show a strong skew towards a more mature reader. Two-thirds of our subscribers are aged over 40. Thirty-four percent are aged between 40 and 49; nearly a third are aged between 50 – 69 years.
For a ‘more mature reader’ read ‘more money’.
And it gets better.
TOP DOGS
Eighty percent are in senior management and management positions.
ENTREPRENEURS
Fifty percent own their own businesses.
HIGH EARNERS
Nearly 70% earn more than $75,000 a year, while half earn more than $100,000.
BIG BUDGETS TO SPEND
Unlimited's reader profile shows a strong skew towards large organisations, compared with the national business profile - a third turn over more than $10,000,000 per year
CARS THEY DRIVE TO WORK
The Toyota Camry rates as the most popular car Unlimited subscribers drive to work, followed closely by Nissan and BMW vehicles. Ford heads the next tier, followed closely by Subaru, Audi, Honda, Mazda, and VW. Mercedes, Peugeot and Porsche are also popular marques.
THEY TRAVEL FOR BUSINESS & PLEASURE
More than 37% expect to conduct between two and four business trips over the course of a year, while over 25% expect to take more than nine business trips. They also count leisure as an important means of maintaining their edge: more than 83% expect to take an overseas holiday within the next 12 months.
EDUCATION
Over 85% have a tertiary or professional qualification. More than half of those people intend undertaking further education.
THEY USE THE INTERNET AS A TOOL
Nielsen/NetRatings show Unlimited readers are much more likely than the average internet user to bank online, participate in online auctions, and trade shares online.
ONLINE:
BIG CHEESES
Senior management and management positions predominate at 53%.
HIGH EARNERS
Thirty-eight percent of Unlimited online readers have a household income exceeding $120k, compared to 15% among average internet users.
UNLOCKING POTENTIAL
Unlimited online browsers are much more likely than the average internet user to visit:
* travel sites
* property sites
* finance sites
* government sites
* corporate sites
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Contacts
| Advertising |
 | Ana Hensley - Sales Manager, Unlimited
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| Subscriptions |
| Merlyn Gibson - Subscriptions Manager
Julie Fraser - Bulk & Corporate Subscription Sales
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| Editorial |
| Mark Revington - Editor
Caitlin Sykes - Deputy Editor
Lesley Springall - Senior writer
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| Production |
| Linda Tran - Sales & Production Co-Ordinator
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